Your local SEO process should be able to optimize for nearby search results. It’s all about your search intent for near-me searches. People have a goal. They need something now. They need you to give it to them, and you must be trustworthy. These are the steps that you should really take:
- Mobile-friendly design is key!
Near me, searches are most common on mobile devices when consumers need it the most. If you want Google to rank you in the mobile search results, your site must offer a fantastic mobile experience. People shouldn’t have to wait more than a minute to load a page from your site. You should focus on user experience and site speeds. - Your NAP details, opening hours and other information can be added to your website
In an easy-to-read and index format, we’re talking about Name, Address, and Phone Number. If you have more than one location, we recommend adding one page to each. Add your opening hours. If you have multiple locations, or are targeting them, optimize your landing pages! - Google Business Profile – Add NAP (formerly known as Google My Business).
These details can be added to your Google Google Business Profile page, such as the address, phone number and opening hours. Next, add your business into the appropriate category. Make sure you add photos. You can add multiple locations to one listing if you only have one location. You can add multiple Business Profile pages/accounts to your business that are comprised of smaller businesses. You should always update your listing when something changes! - Make sure you add Local Business structured data at your address
This plugin was created by Local SEO. It adds the LocalBusiness structured information markup to your address, along with the phone number and hours of operation. This allows search engines such as Google and Bing to easily index these details and understand them fully. - Positive reviews
It’s not hard to see that positive reviews from Google, Yelp or other websites can help improve your local ranking. It’s just like the market. We’ll be more inclined to visit a business if it’s recommended by locals. Search engines will notice this. Facebook is a great option! It is also used a lot by people to search for local businesses. - Get localized links and great content
You can also get your local business found in search results by creating quality content about yourself, your product or your area. A great deal of content can be linked to by news outlets. You might even get your links with the proper anchor text including your name and address.
It is important to keep your details consistent. Google may not trust your website if your Google Business Profile account isn’t consistent. You might not appear for the searches you want.
This post was written by a specialist at Contractor Marketing Gurus. With countless case studies, client testimonials, and references we have proven time and time again to achieve the best results in the contracting space! Contractor Marketing Gurus was formed to help contractors in the home improvement industry increase their online visibility to generate more leads and sales. For more information click here!